Warren Buffett's July 1968 letter to Buffett Partnership partners, one of the letters in Buffett Partnership Letters, 1957–1970.
Permanent ownership earns less than trading
“As I have mentioned before, we cannot make the same sort of money out of permanent ownership of controlled businesses that can be made from buying and reselling such businesses, or from skilled investment in marketable securities.”
No attempt to predict markets
“I make no effort to predict the course of general business or the stock market. Period.”
Who plays the stock-promotion game
“The game is being played by the gullible, the self-hypnotized, and the cynical.”
Promotion relies on accounting illusions
“To create the proper illusions, [stock promotion] frequently requires accounting distortions (one particularly progressive entrepreneur told me he believed in 'bold, imaginative accounting'), tricks of capitalization and camouflage of the true nature of the operating businesses involved.”
Speculative appetite shrinks the bargain pool
“The appetite for [intrinsically cheap stocks], however, tends to substantially diminish the number of fundamentally attractive investments which remain.”
Investors grasp for an excuse to believe
“We live in an investment world, populated not by those who must be logically persuaded to believe, but by the hopeful, credulous and greedy, grasping for an excuse to believe.”