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Amazon Shareholder Letter, 2011

United States · 21st century

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Jeff Bezos's 2011 letter to Amazon shareholders, one of the letters in Day 1: The Amazon Shareholder Letters, 1997–2020.

  1. Transformative inventions often empower others' creativity

    “The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams.”

  2. Self-service lets improbable ideas get tried

    “When a platform is self-service, even the improbable ideas can get tried, because there’s no expert gatekeeper ready to say ‘that will never work!’”

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