Investing
Jeff Bezos's 2009 letter to Amazon shareholders, one of the letters in Day 1: The Amazon Shareholder Letters, 1997–2020.
“To be clear, we take these financial outputs seriously, but we believe that focusing our energy on the controllable inputs to our business is the most effective way to maximize financial outputs over time.”
“Start with customers, and work backwards. Listen to customers, but don’t just listen to customers – also invent on their behalf.”
“We have strong conviction that [obsessing over customers] – in the long term – is every bit as good for owners as it is for customers.”