Earth's most customer-centric company
“Our vision is to use [the Amazon.com platform] to build Earth’s most customer-centric company, a place where customers can come to find and discover anything and everything they might want to buy online.”
Investing
Jeff Bezos's 1999 letter to Amazon shareholders, one of the letters in Day 1: The Amazon Shareholder Letters, 1997–2020.
Frequent visits make return visits cheaper
“The more frequently customers visit our store, the less time, energy, and marketing investment is required to get them to come back again. In sight, in mind.”
Customer experience and efficiency often drive each other
“To us, operational excellence implies two things: delivering continuous improvement in customer experience and driving productivity, margin, efficiency, and asset velocity across all our businesses. Often, the best way to drive one of these is to deliver the other.”
Online shopping is the worst it will be
“In closing, consider this most important point: the current online shopping experience is the worst it will ever be. It’s good enough today to attract 17 million customers, but it will get so much better.”
Unlimited market plus ever-improving technology
“We are doubly-blessed. We have a market-size unconstrained opportunity in an area where the underlying foundational technology we employ improves every day. That is not normal.”