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Amazon Shareholder Letter, 2013

4 ideas

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  1. Staying where you don't want to be harms everyone

    “In the long-run, an employee staying somewhere they don’t want to be isn’t healthy for the employee or the company.”

  2. Inventions that reset what customers expect

    “Nothing gives us more pleasure at Amazon than ‘ reinventing normal’ – creating inventions that customers love and resetting their expectations for what normal should be.”

  3. Failure comes with invention

    “Failure comes part and parcel with invention. It’s not optional. We understand that and believe in failing early and iterating until we get it right.”

  4. Messy invention means some big bets fail

    “Inventing is messy, and over time, it’s certain that we’ll fail at some big bets too.”

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