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Amazon Shareholder Letter, 2003

5 ideas

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  1. Ownership requires and produces long-term thinking

    “Long-term thinking is both a requirement and an outcome of true ownership. Owners are different from tenants.”

  2. Negative reviews pay off over time

    “Though negative reviews cost us some sales in the short term, helping customers make better purchase decisions ultimately pays off for the company.”

  3. Lower prices are a long-term decision

    “Eliminating defects, improving productivity, and passing the resulting cost savings back to customers in the form of lower prices is a long-term decision. Increased volumes take time to materialize, and price reductions almost always hurt current results.”

  4. Pricing for customer value, not margins

    “Our pricing strategy does not attempt to maximize margin percentages, but instead seeks to drive maximum value for customers and thereby create a much larger bottom line—in the long term.”

  5. Over the long term, shareowners and customers align

    “[Our team] are focused on the customer and focused on the long term. On that time scale, the interests of shareowners and customers are aligned.”

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