Shelves

Business

Cover of Rework

Rework

10 ideas

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  1. Inspiration expires if shelved

    The excitement behind an idea is perishable. If you put it off for two months, the energy that would have carried the work through will be gone. Act while you are still fired up.

  2. Copying skips the understanding

    When you copy something that works, you get its surface without learning why it works. That understanding is what lets you grow and adapt later, so the copier stays stuck at the original's level.

  3. No path to profit means hobby

    Planning to work out how to make money later is like building a rocket while pretending gravity doesn't exist. An enterprise with no route to earning more than it spends is a hobby, not a business.

  4. Meetings cost hours times heads

    A meeting's real cost is its length multiplied by everyone in the room. A one-hour meeting with ten people is a ten-hour meeting, and it often yields astonishingly little insight. Keep meetings as short as possible, or drop them entirely.

  5. "The real world" is self-imposed

    People kill new ideas by saying they won't work in the real world. That objection is usually not a fact about reality. It is a limit people have placed on themselves and then mistaken for how things must be.

  6. Solve your own problem first

    When you build something to fix your own need, you understand the problem deeply and care about it. That depth is hard to fake when making things for strangers, so your own frustrations are the best starting point.

  7. Polish drains the soul

    Overly polished communication feels robotic and untrustworthy. Talking the way you really talk, admitting your shortcomings, and showing unfinished work builds the human connection that slick presentation destroys.

  8. Small beginnings are enough

    You don't need big money, a big team, or grand credentials to start. Great companies begin in garages all the time, and staying small and nimble is an advantage rather than a stage to escape.

  9. Starters, not entrepreneurs

    Grand labels like "entrepreneur" make starting a business sound exclusive and heroic. Calling such people simply "starters" makes clear that anyone who begins making something qualifies.

  10. Do less to create more

    Modern work piles on complexity that adds cost without adding value. Cutting scope and keeping things simple often produces more and better results than trying to do everything.

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