Business
A firm entering a capitalist market finds that producing the goods is not enough; it must also produce the kind of worker that market requires. New training, job evaluation and quality rules aim to remake who employees are, not just how the line runs.
Employees do not simply absorb new work regimes handed down from above. They resist, reinterpret and bargain over the work processes, so the system that actually runs is partly their own making.
Flexible capitalism controls workers less through foremen and stopwatches than through management techniques like accounting, audit, standardization and niche marketing. These seemingly neutral tools set what counts as good work and good workers.