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Cover of Out of the desert

Out of the desert

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  1. Ignorance of the odds helps

    Starting a project without knowing how much is stacked against you can be an advantage. If you saw the full odds at the outset, you might never begin, and you would never learn how much was actually possible.

  2. Low prices squeeze high-cost rivals

    A low-cost producer can let prices fall instead of cutting its own output to prop them up. Lower prices end the profits of competitors who cost more to produce, and once those rivals drop out, the low-cost producer wins back its long-term share of the market.

  3. A swing producer's words move markets

    When one official controls enough supply to tip a global market, prices react to what that person says, not only to what they do. Even a brief remark can shift prices, because traders read it as a signal of future output.

  4. Understand the dominant power

    For a country whose fortunes depend on a larger partner, knowing how that partner thinks is a core professional skill. Reading its politics, markets and habits well shapes how good your own decisions can be.

  5. Uncertainty is the market's only constant

    In global oil, supply, demand and politics shift so often that no forecast holds for long. People who work in it have to plan for being surprised, not for being right.

  6. Locals rising to run foreign firms

    A company founded and run by foreigners can pass into local hands when locals are taken in at the bottom and promoted through every level. In this case, someone who joined as an office boy eventually became the company's first local president and then its first local chief executive.

  7. Humble origins don't cap ascent

    Being born into deep poverty does not have to limit how far a person rises. The author's view is that if a poor child from the desert can reach the top of a global industry, anyone can.

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