Mitsui Kurōemon's cash-only fixed-price cloth shop
At his Echigoya shop in Edo's Suruga-chō, Mitsui Kurōemon broke with the custom of selling on credit at haggled prices. He sold for cash at fixed marked prices, cut cloth to whatever length a customer wanted, and assigned each clerk a single type of fabric. The shop drew huge daily custom and made him a model millionaire, showing that redesigning the terms of trade can outearn simply working harder within the old terms.