Disaster becomes a sellable package when suffering is distanced into spectacle: sites of death, flooding or volcanic ruin are curated into itineraries with safe vantage points, souvenirs and photo opportunities. The product requires a disaster legible enough to feel real yet contained enough to feel safe, turning the misery of distant others into a consumable experience.
When a disaster site stops drawing customers because its horror has grown stale or insufficiently dramatic, the business logic pushes toward engineering a fresh catastrophe to restore the site's value. The demand for marketable tragedy can thus generate the very tragedy it sells, with real human casualties planned as a line item in a revenue projection.
A person employed to package others' disasters can be reclassified, with little friction, from observer to raw material once their labor value shifts. Seen this way, the same system that distances the tourist from victims also erases the line between the professional and the victim, so that participation in the machinery offers no protection from it.