Guilt cultures versus shame cultures
In a guilt culture, conduct is policed by an internalized conscience, so a person feels bad about a hidden wrong even if no one ever learns of it. In a shame culture, conduct is policed by the imagined or actual judgment of an audience, so the sanction depends on exposure and ridicule rather than private sin. Benedict files Japan under shame and argues this explains why public face, apology rituals and fear of mockery carry the moral weight that confession and conscience carry elsewhere.
