The Behavior Gap

Carl Richards

5 ideas

  1. The behavior gap between returns

    The behavior gap is the difference between what an investment returns and what the average investor in it actually earns. The shortfall comes from timing: money floods in after strong performance, when prices are high and greed dominates, and flees after losses, when prices are low and fear dominates. Investors can hold a good fund and still lose money by systematically buying high and selling low.

  2. The author's own housing-boom loss

    When the market collapsed he could not sustain the property and lost it. He uses the episode as evidence that knowing the rules does not protect anyone from the emotional pull of a boom, and that the behavior gap is a human problem rather than a knowledge problem.

  3. Focus on what you can control

    Market returns, interest rates and economic news are outside an investor's control, yet they absorb most attention and anxiety. The controllable levers are how much you save, what you spend, how much you pay in fees and taxes, and how you behave in panics and manias. Shifting attention from the uncontrollable circle to the controllable one changes which decisions you actually make.

  4. Start from values, not investments

    Before picking any investment, ask what the money is for and what matters most in your life. Spending, saving and investing decisions are then judged by whether they serve those values, not by whether they beat a benchmark or a neighbor. Money used this way becomes a tool for a chosen life instead of a scorecard, which removes much of the motive to chase markets.

  5. Financial plans are guesses, planning is steering

    Any long-term financial plan rests on assumptions about returns, income and life events that will turn out wrong. Its value lies in continual course correction, the way a pilot is off course most of the flight yet lands by making constant small adjustments. Treating the plan as fixed invites either false confidence or abandonment when reality diverges.

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