Read filings against management's public story
The most productive short-selling research compares what a company says in press releases, conference calls, and promotional interviews with what it discloses in its SEC filings and footnotes. Management controls the narrative but faces legal liability for the filings, so bad news is often disclosed quietly in the filings, including related-party deals, changed accounting policies, and contingent liabilities. The gap between the two sources is itself the signal.