Kerry Packer's World Series Cricket breakaway
In 1977 Australian media owner Kerry Packer was refused exclusive TV rights by the Australian Cricket Board, so he secretly signed most of the world's leading players to his own rival competition, World Series Cricket. The establishment called it piracy and banned the players, but within two years the Board settled and gave Packer's Channel Nine the rights. The breakaway permanently raised player pay and brought in floodlit matches, coloured clothing and modern TV coverage, showing that the format was modernised by a commercial outsider rather than by its administrators.