Strategy follows a paradoxical, not linear, logic
In any contest against a thinking, reacting adversary, ordinary linear logic breaks down, because the opponent adapts to whatever you do. Actions that would be efficient and sensible in a non-adversarial setting, such as the shortest route or the most obvious concentration of force, become predictable and are therefore met and defeated. Deliberately choosing the costly, inefficient option can win because it is the one the enemy has not guarded against.