Galaxy Note 7 Fires and Recall
In August 2016 Samsung launched the Galaxy Note 7, reportedly on an accelerated schedule to get ahead of Apple's iPhone 7. Within weeks its batteries began catching fire, and Samsung issued a global recall. Some replacement units also ignited, and in October 2016 Samsung killed the product entirely at a cost of several billion dollars, showing how deadline pressure from the top can override engineering caution in a hierarchical firm.