In an economy of branding, acts meant as dissent are harvested and recirculated as cool: the aesthetics of resistance become sellable product rather than threats to power. Opposition does not get crushed so much as rerouted into the market that it imagined it was opposing.
A corporation can tattoo its logo into a person's skin in exchange for health, enhanced immunity and status, making the body itself the advertising surface and the sponsorship permanent. The arrangement is accepted voluntarily because the perks are real, which is precisely what makes the ownership total: the brand lives under the skin, not just in the wardrobe.
Toby, a self-promoting vlogger, keeps his camera running while his activist associate Tendeka dies from a weaponized engineered virus (presented as a mugging aftermath), prioritizing the footage over the person. The episode concretely shows a character treating lived catastrophe as content, where the instinct to record and monetize overrides any instinct to help.