Little Golden America

Ilf and Petrov

4 ideas

  1. America is a one-storied country

    Visitors know America through its skyscrapers, but those are a thin, unrepresentative skin concentrated in a few metropolises. Most Americans live in towns of three to fifteen thousand people made of one- and two-story buildings. To understand a nation, look at where the majority actually lives, not at its most photographed landmarks.

  2. Standardization produces comfort without distinctiveness

    Mass production makes every American town, drugstore, gas station and diner meal nearly identical. The traveler always knows what to expect and is efficiently served, but the food looks perfect and tastes of little, and one town is indistinguishable from the next. The efficiency that lowers cost and raises convenience also flattens local character and sensory pleasure.

  3. The conveyor at Ford's River Rouge

    Touring Ford's River Rouge plant near Detroit, the authors admire the conveyor as a technical marvel. They also observe that it sets the pace for the workers, who stay tied to their stations and are exhausted by shift's end.

  4. Material abundance coexists with chronic insecurity

    Americans enjoy cars, appliances, service and goods beyond what Soviet citizens had, much of it bought on installment credit. Yet this comfort rests on a job that can vanish at any time, so even the prosperous live with constant fear of unemployment and of losing what they have not yet paid off. A high standard of living without guaranteed security breeds a quiet, pervasive anxiety about tomorrow.

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