Gentle in manner, firm in substance
Chesterfield's maxim 'suaviter in modo, fortiter in re' splits every act of influence into two separable layers: the substance of what you insist on, and the manner in which you insist. Firmness of purpose without softness of manner provokes resistance, and softness without firmness gets you nothing. So the effective operator holds the goal rigidly while making the delivery as pleasing as possible, which lets them win points that bluntness would lose.