Launching clean Urdu detective fiction, 1952
Ibn-e-Safi reportedly started Jasoosi Duniya after hearing it claimed that Urdu popular fiction could only sell through sexual content. In March 1952 he published the first novel, Dilair Mujrim, through Abbas Husaini's Nakhat Publications in Allahabad. The series featured detectives Faridi and Hameed, avoided erotic material, and still became a mass-market success spanning roughly 125 novels, which counters the assumption that pulp needs vulgarity to find readers.