Somatic markers bias choices before reasoning
When a person considers an option, the brain reactivates the bodily state that was paired with similar outcomes in the past, producing a gut feeling that is either unpleasant or appealing. This marker quickly rules options out or pushes them forward before any explicit cost-benefit analysis starts. As a result, deliberate reasoning only has to work through a small, pre-screened set of options rather than an unmanageable number of possibilities.
