Zenith Bank's founding and rise in Lagos
In 1990, during a wave of Nigerian bank licensing, Jim Ovia left a career at an established bank and founded Zenith Bank as a single branch in Victoria Island, Lagos. Its starting capital was small, and it entered a market dominated by older, largely foreign-linked banks. By investing early in technology and aggressively recruiting young, educated staff, Zenith grew into one of Nigeria's largest banks by assets and listed publicly in 2004, so it counts as evidence that a late entrant can overtake incumbents in a frontier financial market.
