3 ideas
Evaluate a movie by what is literally in the frames and how it acts on you in the theater, not by its intentions, reputation, source material, or director's stated themes. A film's prestige or seriousness of purpose earns it nothing if the scenes are inert, while a disreputable genre picture can be praised if its energy and craft are alive on the screen.
Pleasure in movies often comes from their vulgar, kinetic, pop elements, and a crude but lively entertainment can be more honest and vital than a respectable prestige picture. Critics who dismiss trash in favor of high-minded 'art' films often reward pretension and solemnity over genuine responsiveness, so taste should be grounded in felt excitement rather than cultural status.
A short notice must deliver a verdict, the specific reason for it, and a vivid detail that proves it, often a single performance, line, or moment that stands for the whole film. Written in a conversational second person that addresses the reader's own likely experience, the compression forces the critic to commit to an opinion that invites public dispute rather than hedging.