Cover of Tiny Habits

Tiny Habits

BJ Fogg

6 ideas

  1. The B=MAP Behavior Model

    A behavior occurs only when Motivation, Ability, and a Prompt converge at the same moment. If a behavior doesn't happen, exactly one of these three was missing — diagnose which one rather than blaming willpower.

  2. Make Behavior Easier Instead of Boosting Motivation

    Motivation is unreliable and fluctuates, so designing for high motivation sets you up to fail. The durable lever is increasing ability — shrinking the behavior until it's so easy you'll do it even on low-motivation days.

  3. Anchor an Action to an Existing Routine

    New habits stick when attached to a reliable existing behavior that acts as a prompt — 'After I [existing routine], I will [new tiny behavior].' The already-automatic action becomes the trigger, removing the need to remember.

  4. Start Absurdly Small to Build Habits

    Scale a desired habit down to a near-trivial version — two pushups, flossing one tooth — so the entry cost is negligible. The point is not the immediate result but installing the behavior reliably; growth happens naturally once the habit takes root.

  5. Emotions Create Habits, Not Repetition

    Habits form through the positive feeling that immediately follows a behavior, not through frequency or duration of practice. Deliberately celebrating right after completing a tiny action wires the behavior into automaticity faster than mere repetition.

  6. Redesign the Situation, Not the Person

    Failure to change behavior is a design flaw in the surrounding context, not a character defect. Shift from self-judgment to detective mode — adjust prompts, environment, and difficulty until the behavior becomes the path of least resistance.

Save and mark ideas in the app