The professional service firm50, or, Fifty ways to transform your "department" into a professional service firm whose trademarks are passion and innovation!

Thomas J Peters

3 ideas

1. Reframe your department as a PSF

   Treat an internal staff function as a professional service firm that sells work, not as overhead. The mindset shift changes standards and identity.

2. WOW projects as the unit of work

   Every assignment should be a memorable, reputation-building project rather than routine output. Work is organized around distinctive projects.

3. Passion and talent beat bureaucracy

   Standout service firms win on care, brand, and people rather than process compliance. Peters urges energy over administration.

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