Cover of The E-Myth Revisited

The E-Myth Revisited

Michael E. Gerber

3 ideas

  1. The Fatal Assumption That Kills Businesses

    Most small businesses are started by technicians who assume that because they understand the technical work, they understand a business that does that work. These are entirely different skills, so the technician ends up owning a job they're bad at managing rather than a business that runs without them.

  2. Three Internal Roles: Entrepreneur, Manager, Technician

    Every business owner contains three competing personalities: the Entrepreneur who envisions the future, the Manager who craves order and systems, and the Technician who wants to do the work now. A healthy business requires balancing all three, but in most owners the Technician dominates and suppresses the other two.

  3. Work On Your Business, Not In It

    Build the business as if it were a prototype for thousands of identical franchises, documenting every process into systems so the operation depends on systems rather than on any individual's skill. The goal is a turnkey enterprise that can be run by ordinary people following defined procedures, freeing the owner from being personally indispensable.

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