Observe, brainstorm, prototype, iterate
IDEO's method begins with observing real users, generating many ideas in structured brainstorms, and rapidly prototyping to learn. Iteration on cheap prototypes beats upfront planning.
The art of innovation
3 ideas
The prototype as a thinking tool
Building rough prototypes early surfaces problems and aligns teams faster than discussion. 'Fail early to succeed sooner' guides the work.
Cross-disciplinary hot teams and culture
IDEO staffs projects with diverse specialists and cultivates a playful, idea-rich studio. Environment and team composition drive creativity as much as method.