Where value lives in a networked world
The Kellogg team maps how digital networks shift where profit is captured across the value chain. Each chapter analyzes a piece of the e-business landscape from field research.

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The Kellogg team maps how digital networks shift where profit is captured across the value chain. Each chapter analyzes a piece of the e-business landscape from field research.
The book examines new-economy metrics and methods for valuing companies with few earnings and large intangibles. Traditional valuation is stretched to fit dot-com realities.
Case chapters on Idealab, Merrill Lynch, and others document technology incubators and why many startups failed. Real examples illustrate both the funding machine and its casualties.
The book treats Silicon Valley circa 2000 as a live experiment in new business models and finance. Emerging patterns there are read as previews of broader change.