The four zones of social media
Tuten organizes social media into community, publishing, entertainment and commerce zones. The taxonomy structures how marketers plan across channels.
Social media marketing
3 ideas
Paid, owned and earned media integration
Effective campaigns coordinate paid promotion, owned channels and earned word-of-mouth. The three reinforce one another rather than operating separately.
Metrics and social media ROI
The text stresses measuring engagement and conversion against defined objectives. Vanity metrics like follower counts are distinguished from business outcomes.