Cover of Originals

Originals

Adam Grant

6 ideas

  1. Vuja De: Seeing the Familiar Anew

    Vuja de is the inverse of déjà vu — encountering something familiar yet seeing it as if for the first time, which exposes problems everyone else has normalized. Originality begins not with rare genius but with the willingness to question defaults that others accept as inevitable.

  2. Volume Drives Creative Quality

    The most prolific creators produce more bad work than their peers, not less, and their masterpieces emerge from sheer output rather than perfect selectivity. Generating a large quantity of ideas increases the odds of producing a truly original one, because creators cannot reliably predict which of their ideas will succeed.

  3. Strategic Procrastination Incubates Ideas

    Delaying a task after starting it keeps the problem active in the mind, allowing divergent thinking and unexpected connections to form before commitment. Finishing too early locks in the first conventional solution, while moderate procrastination leaves room for more original approaches to surface.

  4. Hedging Risk Across Domains

    Successful originals rarely bet everything on their idea; they balance an extreme risk in one area by being highly cautious in another, such as keeping a day job while building a venture. This risk portfolio provides the security that makes bold creative gambles psychologically and financially sustainable.

  5. Familiarity Beats Novelty in Persuasion

    Radical ideas gain acceptance through repeated, low-key exposure rather than dramatic first impressions, because mere familiarity breeds comfort and trust. Pitching a bold idea by anchoring it to something the audience already knows and likes reduces the perceived threat of the new.

  6. Dissent Channeled Through First-Mind Order

    When advocating an unpopular position, leading with the weaknesses of your own idea disarms skeptics and builds credibility, because it signals honesty and lowers the audience's defenses. Surfacing counterarguments yourself makes the strongest case harder to attack than concealing them.

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