Cover of Going the Extra Smile: Creating a Remarkable Customer Experience

Going the Extra Smile: Creating a Remarkable Customer Experience

Lynda Wee

3 ideas

  1. Ten ways to make customers smile

    The book opens with a short list of concrete behaviors, then explains how to do each. It reduces good service to a small set of learnable, repeatable frontline habits.

  2. First impression through greeting

    It stresses greeting customers promptly and warmly, with eye contact and open body language. The opening seconds are framed as decisive for trust and sales.

  3. Listening and follow-up build loyalty

    The advice centers on genuinely listening, knowing the products, and following up reliably. Small acts of attentiveness, repeated, are what turn a transaction into a remarkable experience.

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