Nail a niche before scaling
Growth stalls usually come from targeting too broadly. Pick a specific customer segment you can dominate before adding sales capacity.
From Impossible to Inevitable
3 ideas
Specialize the sales-role pipeline
Split prospecting, closing and account management into distinct roles, the Predictable Revenue model. Each stage becomes measurable and repeatable rather than dependent on generalist reps.
Seed, net-new and expansion revenue
Distinguish three growth engines: referrals and seeds, outbound net-new, and existing-customer expansion. Build each deliberately instead of relying on a single channel.