Pitti Uomo as the axis of menswear
Saillard uses the Florence trade fair, running since 1972, as the vantage point from which to read menswear's evolution. The show becomes both stage and barometer for how men's clothing has changed.
A Short Novel on Men’s Fashion
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Menswear's break from convention
The book charts how men's fashion loosened from rigid formality since the 1980s toward greater creativity and diversity. Designers like Armani are read as agents of that liberalization.
History told through personal perspectives
Rather than a single narrative, the volume gathers first-hand accounts from journalists and industry figures alongside garment illustrations. Multiple insider voices assemble the story of four decades.
Brands as chapters of the story
Marni, Aspesi, Church's, Fred Perry, and Brunello Cucinelli each stand in for a strand of menswear's development. The book treats individual houses as illustrative case studies of shifting taste.